Know-How
Sales
Developing your sales, our priority
Our expertise in Tour Operating (benchmarking, price positioning, dynamic packages…) gives you the keys to face today’s challenges and adapt your offer to an ever-changing market. We know perfectly the different stages from product selection through contracting to market launch. We know the French market, its specificities and its main actors (major Tour Operators, TO niche, travel agency networks, airlines, tourist offices). We provide a customized sales & marketing strategy for each hotel based on its segment and goals. We target B2B (tour operators, travel agencies) as well as B2C.
We will assist and accompany you never losing sight of your goals and your budget.
→ Our aim: reach your targeted revenue within your budget.
- Competition analysis, benchmarking, strategic positioning analysis
- Pricing analysis
- Contracting and contract negotiation with tourism professionals and decision-makers (Head of Production, Product Managers) designed to fit your goals
- Diversification of distribution channels based on potential
- Sales animations, sales calls…
- Training, incentive programmes
- Fam trips
Luxury
Luxury Hotels
Competition is international and the customer is continually comparing a hotel, an experience or a service with criteria out of your reach. We have visited numerous luxury hotels all over the world (North America, South America, Southern Africa, The United Arab Emirates, Europe and the Mediterranean, the Indian Ocean, the Caribbean) so we know how to position you on the market, advise you and help you make improvements to increase customer satisfaction and thus enhance your sales. We formulate and valorise your key selling points and assets to make them more marketable and therefore develop your sales both effectively and for the long term.
- Analysis of international competition
- Pricing analysis. Benchmarking on the destination (compset)
- Consumer insight : Improvement of your product, customer experience and advice on how to adapt to a demanding and fast evolving market
- Travel trends interpretation and analysis
- Acquire new customers and increase repeat business
→ Forever more demanding customers, Forever improving experience/ service
Marketing
A Comprehensive approach to marketing
Always at the cutting edge, we analyse consumer expectations and travel trends. We have an up-to-date knowledge of consumer and market segmentation. Upscale products-hotels require a specific communication. We accompany you in your vision and orientate you towards the best marketing tools on-line and off-line to reach your target audience (B2C&B2B). We set up strategic and tactical marketing plans with a mix of media & channels. We stimulate the Market to generate more leads. We draw up action plans that we believe will effectively show returns. We focus entirely on your ROI. Our sole goal – results.
- Elaboration of marketing plan (on-line and off-line): Newsletters, retargeting campaigns, banner campaigns…
- Digital campaigns on social networks, Facebook ads…
- Budgetary supervision and monitoring of marketing plan
- Targeted actions, partnerships with tourist offices, airlines…
- Partnerships with brands, cobranding
- Customer events (cocktails…)
→ Our goal: gain new customers and increase repeat business
Everywhere
Develop your brand awareness
We commit to developing your product and brand awareness with targeted actions to stimulate demand through your target audience. Our in-depth knowledge and experience of the levers (PR, events) allow us to establish an action plan which is also effective in the long-term. We will improve your exposure and boost your sales.
- Identify and promote your key selling points
- Targeting major journalists, meeting with journalists/influencers
- Writing press releases, communication plans for the general public
- Partnerships with Medias and brands, co-branding
- Organisation of press trips
- Event organisation
→ Our goal : Increase your brand exposure through the medias
Destination
Promoting a destination
Promoting a destination using the best balance of B2B and B2C is key. We analyse the potential of every B2B actor and offer them a tailor-made marketing plan by suggesting the best tools to reach your goals. It is essential to find an angle, a line of communication and a clear promise for effective communication.
- Marketing plans (on-line and off-line strategies): newsletters, retargeting campaigns, banner campaigns, Facebook ads, surveys/questionnaires, games, competitions, quizzes…
- Budgetary follow-up, and supervision of plan
- Travel agent training, incentive programmes, E-learning
- Customer events