Corinne Louison

With 20 years’ experience in tourism and many positions in top management, I wanted to set up my own company. After being Head of Production for Directours (NG TRAVEL group), a tour operator specialised in high range customized travel (approx. 30 million euros ) and then General Manager for 7 years, in 2019 I launched Blooming Luxury Hotels , my own business development company.

More than 20 years’ experience
in Tour Operating
Numerous travels
and site inspections
In-depth knowledge
of Luxury hotels
A large network
( Tourism and Press sectors )

A strategic vision of sales

I am specialized in luxury hotels and assist and accompany market players as they confront the modern issues of our business. The internet, the growing power of OTAs and changes in travellers’ purchasing behaviour have brought new challenges which is why it is essential to have an innovative approach to the market to reach sales and visibility goals.

My Vision

First and foremost I am a business developer. My expertise is based on a global, all-round vision of tour operating taking into account sales and strategy alongside operations. With Directours I piloted the sales strategy as well as revenues and profitability of destinations and products. I also coordinated digital and marketing strategy (action plans with our partners- airlines, hoteliers and tourism boards)and as a spokesperson for the company I was in charge of communication and brand promotion with journalists.

I have always been on the ground. My professional trips have taken me to South East Asia, the Indian Ocean Islands, the Caribbean, the Mediterranean (Spain and Greece…), the United Arab Emirates (Dubai and Abu Dhabi); Oman, Southern Africa, South America and the USA. This experience has allowed me to develop my critical skills and acquire a real expertise in luxury hotels and destinations.

With Blooming Luxury Hotels I promise not only to put into place a successful strategy-with a follow up on the return on investment- but also to give you the keys to the French-speaking market to consolidate your sales. My extensive network (tourism and press) built up over 20 years of experience will be at your disposal to increase your notoriety. In short, I commit to giving you the recipe for a flourishing business!